Since the days of Bram Stoker’s novel, sexuality has always been a topic much discussed and featured in contemporary vampire texts. They are filled with highly charged sexual tensions which explores the vampires thirst for blood and romance. We all have heard by now and as I had previously mentioned in my earlier post: Sex Sells. So what is sexuality in vampire pop culture which make it so appealing?
Firstly, we all love our fairy tales. The happy ever after conclusion is what soothes the mind after a major roller coaster ride in vampire texts. The longing of true love, the high charged sexual tensions among the characters help us bridge a connection we don’t realize that we have with them. As adolescents or teens or even young adults growing up, the struggle to understand the sexual desires are similar to the vampires’ bloodlust. And like in vampire texts, the struggle to control this lust is equivalent to the self control these fans have to learn about when experiencing these carnal desires. They also use these same vampire texts to interpret and understand their own sexuality and reconfirm their own self identity.
So, Hollywood, being the big money spinners that they are, bank on creating and using a new generation of vampire texts to bring in the cash.No longer do we see an old man with the stature of a noble man, we now have young attractive people playing the part of society’s outcast, creating a void or space which the fans could relate to them. Anti fans, non believers and even purists of the genre violently protest against their representation of the old tale, but do consumers care? It is evidently the old tale with a new spin, with new characters in place to warm and capture the hearts of these lonely, marketable fans.